The Importance of Social Media Integration in Local SEO

Some people are not aware that ranking signals of search engines are changing. It is no longer enough to use single link building strategies: social media and interaction needs to be implemented in the site and the whole marketing plan. Below you will find some simple tips to increase traffic and visitor engagement while providing quality content.

Google+ Integration

You might have heard about the power of Google+ pages, but they are really useless unless you use the same keywords as your site on the description. Make sure that you create a “second shop front” on your business page, as some visitors will not land on your main page, instead, connect through Plus pages. You will also need to add your Google+ connect button on your main site, so you can grow your business circles and communicate with potential customers. Don’t forget that posting links to your G+ page will not improve your main site’s visibility. You need to create useful, unique content, featuring images and videos. You can also add your location on Google Places to further increase your search engine visibility.

Facebook Pages

If you do not have a company Facebook page yet, you are missing out. If you choose the name and keywords correctly, you are going to get plenty of visitors, provided that you are providing useful information. The rule of search engine optimization is the same for Facebook pages as the main site: unique, quality content that engages audience is needed to find new customers. Write a professional intro and feature your location, so potential customers can find you easier. Give people an option to visit your main site and contact you.

Twitter Accounts

The power of Twitter accounts lies in the site’s features to search for keywords and posts and to connect with companies, groups. The more targeted your posts are to your audience’s interest, the better results you can achieve. Further, you can put the Twitter button on your site, so people can connect you through the service. There are widgets available from the website’s app developers to put on your site, featuring your latest posts. This will give your visitors an idea about the value you provide through your tweets.

Link Building through Social Media

Most of the major autoresponder services have their widgets designed to be implemented not only on your main site, but your Facebook account as well. This will help you build your list faster and more effectively. Further, you can add a sign up link to your social media accounts to encourage people to connect with you.


All re-tweets, likes and shares will help you get more traction in search engines. Even if your main site does not rank first page for your keywords, your local Google+ or Facebook page might. Implement the above changes above and you will see increased traffic and visitor engagement.