Social Media Integration – You will quickly realize that displaying social media marketing signals on your website is not as simple as it may sound. With the increase in popularity of the Facebook Like button and Twitter’s auto tweeting and sharing capabilities, incorporating these to your site will give it more social proof and trustworthiness. You need to be sure there is a balance between social media and the distractions it can cause for website visitors. Here’s some advice for integrating this as best as humanly possible.
Think out of the box when it comes to placement. It’s possible to use social media on your web site to see how well accepted your products and services will be in a social setting. As opposed to putting up social media buttons all across your site, simply place them next to certain products and services you feel will take off virally. Analyze these placements repeatedly and soon you will discover something that stimulates the most amount of social sharing and interactions for your products and services.
Twitter is great for adding to your web content. Make sure to incorporate your Twitter feed somewhere on your website, particularly if you have an active profile that your website uses on a daily basis. Perhaps several newest tweets within your footer. This can be a fantastic way to showcase to new visitors that you are alive and active. All while providing the search engines what they really want – unique content.
Be sure you match your website with your social media icons. If you are determined about having a Facebook like button at the forefront of your site. Have your web designer re-envision it so that it combines nicely with the style of your web site. Don’t just slap the default button up there. And allow it to ruin the flow of your site design (unless it happens to fit well anyway).
You could customize your integration. Many people use social media for both individual and professional things. And there are usually a mix of both kinds of tweets and updates within their feeds. It could be interpreted as not professional to have a lots of personal conversation on the business website. Thankfully, you can customize these social media integrations for any situation. In such a case, you would want to make it. So the plugin only display tweets or updates with certain hash tags included, that you can choose ahead of time. It might cost a little money to get job like this completed if you do not have the knowledge yourself. Speak to your web hosting provider to get pointed in the right direction.
Take your website to another level with the appropriate social media integration. Remember that style and design is very important when it comes to working with social media on your website. Keep it distraction-free and make sure it is not confusing for visitors and that it helps to engage your visitors.