Successful service cultures are created through the development of customer service strategy. Incorporating customer service into an organization’s strategies and employee goals is a critical step in achieving corporate objectives.
Developing a customer service strategy takes time, energy and focus but can help organizations create the foundation to support a culture that understands and values the customer.
Following are … Read More
Business owners should always realize that commercialization is not all about earning money but providing the needs of the customers to make them feel important and well taken cared for. We have already heard that in business, the best salespeople almost spend 80 percent of their time listening to their customers than talking to them. This is true because companies … Read More
Change management and organization development experts talk about ‘creating alignment’ – aligning organizational strategy with daily business needs. And a big part of this is creating alignment between customer needs and employee actions as customer service providers. But we also have to take note of internal customer – those people within the organization that service us – as internal customers … Read More
How many times have you been into a department store, supermarket or clothes shop and been completely ignored by the sales assistant whose job it was to serve you and make you feel as if your custom was not only welcomed, but appreciated? Have you called a service provider such as a gas company, an electricity supplier or a Digital … Read More
Lessons from Experience
Art Not a Science – Shortly after my twentieth birthday I went to work in an art gallery. My job was to make the picture frames. The business was run by one man, I’ll call him Peter. We did quite a bit of work for restaurants and pubs. And we would source and frame pictures around the … Read More
Customer Service Improves Sales – Henry Ford said ‘The only foundation of real business is service’. In many companies, the customer service function sits outside of the sales channel as it is seen in some way inferior to sales. Yet customer service is integral to sales success. Without good customer service there will be no repeat sales, and repeat sales … Read More
